Jack Daniel’s White Rabbit
Jack Daniels launches yet another limited edition bottle commemorating the 120th anniversary of the famous white rabbit saloon in Lynchburg, Tennessee. The saloon was owned by Jack Daniels himself and located in the heart of downtown in Lynchburg, the world’s first bar to sell Jack Daniels. This commemorative bottle was launched in September because, as everyone knows, the entire month of September is dedicated to Jack Daniels, the month of his birthday. Each bottle is identified exclusively with the one number printed on the label.